ESA EQUINOMIC STIMULUS PACKAGE - con't through 2010 
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These are difficult times.  In an effort to help those who are really wanting to start their training, but have financial concerns we are pleased to offer the 
 
ESA “Equinomic Stimulus Package” 
 
We hope that this will help those who are looking to supplement their current income, or start a new career doing something they love, in the field of natural horse/hoof care  
 
Academy Offers 
 
1)      20% discount on any classes/workshops/orientation/practicums you register for before Dec 31st,  2010.( pay for first term classes as a package and save a total of $400, save $200 on Orientation) 
 
2)      Apply for ESA scholarships - deadline is July 15th.  These are very generous scholarships that will help cover costs. 
 
3)      Read “The Business of Hoof Care” - a summary of earning a living and what to expect. (coming shortly on the website) 
 
4)      Share resources - contact other Students through the Student Lounge and see if you can share/swap books and materials.   
 
5)      Student discounts - ESA students receive discounts from a variety of vendors. 
 
6)      ESA students have access to their instructors through an instructor help group - invaluable when faced with something beyond your experience.  Students also have a Lounge where they can network, chat and discuss cases between themselves. 
 
To Help Grow Your Business 
 
1)      Host a clinic with Todd Jaynes to educate and inspire people - 20% off clinic fees - only $199 per person (regularly $250) and you make money too. 
http://www.naturalhoofcare.net/clinicmainpage.htm 
 
2)      Post the flyer explaining how natural horse/hoof care might help people suffering financial difficulties to keep their horses    http://www.tribeequus.com/High_Prices_Lose_Horses.pdf 
 
3)      Offer a referral credit to clients who send you new business 
 
4)      Contact more holistic minded professionals in your area and talk to them about your services and theirs, and how you might network and build a “team” to work with clients, and refer each other’s services 
 
5)      Give talks to local horse clubs, 4H etc. explaining the benefits of natural horse/hoof care. 
 
6)      Ask to be placed on websites that list hoof care services. 
 
Why the ESA makes sense 
 
Most hoof care issues do not originate in the hoof.  If you have the education and experience to be able to assess a horse, help determine where the problem originates and recommend the appropriate professional (chiropractic, saddle fit, dental,  etc.) to address the issue, not only will your job with the feet be much easier, but you will gain the respect and trust of your community including other equine professionals.  If you fail to recognize mitigating factors that are adversely affecting the hooves, your trimming skills will be called into question when the feet don’t improve.  The ESA gives you the comprehensive education needed to properly evaluate and address complex issues in the field.  Simply learning to trim is not enough.